Searching for keywords
Google itself wants to provide quality content, so it also provides the tools necessary for your site to be rated SEO-friendly. Keywords help your content reach the right people. Google Keyword Tool provides a keyword search. It then suggests the most searched words or phrases so that the visitors can show the results they were looking for.
If you search for one of the phrases, at the bottom of the search page you will also find some other search suggestions that have been performed. You can use these words to optimize your content.
Format the title and description
All your posts should have a title and a description. These features should be different on each page, based on the content of the page. If you post from WordPress, you will see the option of completing these factors at the end of your post. Descriptions should be 150-160 characters. Keep the headlines as interesting as possible and don’t forget to include the company name.
Descriptions help your posts get results when someone searches on Google (SERP). Beware, do not use quotation marks or symbols in descriptions, Google often does not display and penalize them.
Speed up the page
Many factors that influence SEO are directly related to the visitor’s liking for the site. If they encounter “Error 404” often, if they have to click on some links to perform a simple action, if they have to wait a few seconds, these factors affect the bad user experience (UX). In addition to speed and efficiency, a web designer can help you use colors and compositions in ways that make your site more enjoyable for each reader.
Do not duplicate the content
“Repetition is the parent of knowledge” does not apply to SEO. Search engines penalize duplicate content. Of course, if you are content consistent, you will have to write about previous topics.
This is not a problem, you just have to make sure that your content is not “recycled”. For help, you can contact us to solve this problem.
Edit for web
What does this mean? Writing online differs from writing in magazines or novels. You can edit as you write or after the article is finished. Some rules to keep in mind are:
Shorten paragraphs. 3-4 sentences are the golden average you should aim for. Even if you exceed this number there is no problem. Be careful not to post a large block of writing where the highlights are not followed at all.
Use different font sizes to add or remove text from the text. We know that most of the articles and content that are posted are not fully read. With bold headlines, expressions, or similar differences, you make your content easier to remember, even if it’s not fully read.
Listings like this one you are reading now are also a good example of web content editing. Also, use images or charts that can make your content more engaging and interesting.
Use internal and external links
In the first 50 search results, 99.2% of the pages had at least one external link that was redirected there. ¹ Internal links are referred to as in-page links, e.g. if anyone is reading about fall season jeans, you mention in the middle of the article your post about the most IN shirts of the moment.
External links are from other sites that direct their audience to you. You can build strategies in collaboration with other sites with which you can match audiences. Be careful, the pages they send to you should be quality and not spam. The quality of external links is more important to me than quantity.
There are many other factors that affect the ranking and ranking of your site’s content in search engines. Use the automation tools that Google and other sites offer as you learn about search engine optimization.
A significant percentage of Albanian businesses do not know much about SEO. While you are reading this article, you are committed to advancing your business and this knowledge immediately leads you to the edge. Be patient, follow the rules above and your search engine optimization will be maximized.